1: Fruits and vegetables and bread rack in the entrance
Bright fruits and vegetables and golden bread are very attractive. Fresh fruits and vegetables, freshly baked golden bread, are a great incentive to buy and a sense of management.
In addition, general fruits and vegetables and bread are usually displayed in a relatively short shelf with a height of about 1.4 meters, which enables customers to see the internal distribution of the supermarket at a glance, and to choose the food they need faster, which can also improve the customer flow of the supermarket.
2. Brand products are placed in the side channel
The side channel of a supermarket is a channel formed between shelves. How to attract customers into the side channel and let them know about various products requires the popularity of brand products to guide customers to buy the goods on both sides of the shelf.
3: The popularity of goods on the right three layers
As a supermarket owner, it is necessary to know the "golden display position" of the shelves inside the supermarket: We Chinese are generally around 1.6-1.7 meters, so the sight range of customers is mostly around 1-1.5 meters, you can put popular goods or goods with high profits in this position.
4: Bright goods are placed on the end shelf
Data research shows that the sales volume can be increased by 5-6 times by placing bright commodities with beautiful packaging and high profit on the end shelf.
This is also because most supermarkets face the main passageway of the supermarket, which is also the only way for customers. Even if people just walk between the passageways of the supermarket, they can easily see the products on the end.
5: Refrigerated goods for export
We put the refrigerated goods in the last stop of the supermarket shopping, which can reduce the customer's anxiety about the melting of the frozen goods, and at the same time conform to the design of the supermarket journey. Try to induce customers to buy refrigerated goods at the end so as to slow down the speed of customers going to the supermarket and increase the stay in the market
