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A brief analysis of supermarket shelf configuration principle

Jul 02, 2020

1. Area distribution of goods

General supermarket commodity area distribution is about: fruits and vegetables area 10-15%, meat 15-20%, daily 15%, general food 10%, candy and biscuits 10%, north and south dry goods 15%, daily 15%, other supplies 10%. This area proportion cannot be generalized, the distribution proportion of different region will be different, this needs the supermarket to locate according to his business circle, the positioning of the supermarket and the commodity structure of competitors to determine.


2. Position allocation of goods

The position of supermarket shelves determines the purchasing movement line of customers. Only by reasonably arranging the distribution of shelves and distributing customers according to the order of purchase after entering the store can we reasonably extend the purchasing time of customers. This requires us to carry out reasonable distribution of shelf positions according to the needs of different commodities.


These two principles are the basic principles of supermarket goods configuration and shelf arrangement, specific to each class needs to be made form on supermarket shelves are identified, in the form of the goods to form the whole supermarket layout, this figure will be late supermarket goods shelves display standards, in strict accordance with the standard to make the visual display of the goods, to ensure sufficient goods and normal operation.


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