According to the height of shelf display, the shelf can be divided into three sections:
The middle layer is the most accessible height for consumers, 70cm-160cm for males and 60cm-150cm for females. This height is called as the golden position, which is generally used for displaying main products or products intended to be promoted by the company. Of course, the easier it is to see and get the goods, but also the goods with higher profit in the supermarket!
On the second layer, as consumers can get lower height, upper male is 160 cm, 180 cm, female is 150 cm, 170 cm, lower male to 40 cm - 70 cm, female to 30 cm, 60 cm, main products are commonly used to display time, one time below knee bend to customer to get goods, so the upper is relatively bad, both compared to the upper than the lower edge, so the proportion of display also larger;
Finally, the upper and lower levels are the height that is hard to reach by hand. The upper level is about 180cm for men and 170cm for women, which are generally used to display commodities with low gross profit, supplementary and quantity sense. The upper level can also have some color adjustment and decoration display to attract consumers' attention.
Generally speaking, close to the place of entrance, put more is the commodity of small profit more than sell, buy frequency is tall, in order to attract you to enter the door, wait like book, slipper, towel, and the valuables such as tobacco and wine are put in the middle to slant after the area commonly supermarket.
From the perspective of consumer psychology, when people go to the supermarket, they always think that the goods in front of them are average and there are better ones inside, so they tend to buy more at the end.
